Most MBA students want to one day run their own business. While running your very own corporation is an admirable goal to have, it is undoubtedly a very difficult goal to accomplish. Luckily, with the rise of technology and the move of shopping from brick and mortar stores to online stores, the aspirations of many MBA students are a little bit easier to accomplish. One website making it easier to start a business is Etsy. Etsy focuses on the DIY crowd and differentiates itself from other online retailers like eBay or Amazon. The way an Etsy store runs its business is simple. Store owners create products and post their products online. By reaching a strong niche audience, Etsy has saw a gap in the market and capitalized. Etsy is a great case study for any business student wanting to learn more about successfully capitalizing on a new emerging market. This infographic will show you just how Etsy has become so successful.