As consumers spend more and more of their time on the Internet, web marketing is taking the traditional practices of marketing and advertising to the extreme … and making huge profits in the process.
Not only are web marketers using the Internet to advertise and sell goods more efficiently, but they’re also mining consumers’ use of the web to more accurately target goods and services to individuals. How do they do that? By monitoring what you look for, like and buy while you surf the web, web marketers are able to send you specific ads for things that you seem to want. As annoying as they may be, search ads, pop up ads, lead generation ads and banner ads all make tons of money by focusing on individual users. How much money? In 2011, U.S. Internet ad revenue jumped up 22% to nearly $32 billion. Web marketers stand to increase their profits even more as consumer turn to their mobile devices to make purchases. How much more?
Check out the following infographic to see how and where web marketers are earning their money.