Zynga MBA: Being Evil Pays
As the number of people with smart phones and people connected to social networks grow, so does the popularity of social games. Social gaming has become a huge source of revenue for advertisers and developers. In fact, Apple recently announced that since the launch of the App Market for iOS, $5 billion have been paid to developers. Zynga, who develops games for mobile phones and Facebook, has been a hot topic of debate for many business students. They’ve become one of fastest growing companies in the last few years, but their business strategies and morals have been questioned. This goes back to the age old discussion for many business students – when is success more important than ethics. Many companies have answered this question wrong and have been hit with fines and lawsuits. For Zynga, they have yet to have a major set back, but by the way they’re conducting their business, it wouldn’t be a surprise to see them fall. This infographic will show you how Zynga is becoming an evil empire.
