Featured Online E-commerce Management MBA Schools
Brandman University - MBA in Business Administration - E-Business Strategic Management
Florida Tech University Online - MBA/Internet Marketing
With the proliferation of the Internet, online businesses are booming and are in need of employees with effective e-commerce strategies and to implement new technologies. In an online Master of Business Administration in E-commerce Management, students learn about marketing and distribution strategies specifically for e-commerce businesses.
The top online e-commerce management MBA schools prepare students to create, recognize and capitalize on the unique business opportunities the Internet offers. Current trends in information technology, the advantages and criticisms of customer data collection as well as methods of increasing traffic to specific websites are integral aspects of most online MBA in e-commerce management programs. Other areas of study might include website usability, the importance of social networking in marketing or how e-commerce affects traditional transactions. Ultimately, graduating with an online MBA in e-commerce management should provide the skills to create a user-friendly online experience that increases the amount of online transactions.
Individuals interested in social marketing, information technology and consumer behavior may want to consider pursuing an e-commerce management MBA online.
Many online MBA e-commerce management students additionally have the following characteristics:
An e-commerce management MBA degree online takes approximately the same time to earn as any other similar degree. To complete this degree it typically takes 2 years of full-time schooling. But, some colleges have part-time or accelerated programs that give students the flexibility to complete the program in a more convenient manner.
Accredited online MBA e-commerce management programs normally require students to possess a bachelor’s degree before enrolling in the MBA program. Some schools that have an MBA e-commerce management online program prefer applicants who have degrees in related fields including internet marketing, business administration, logistics, and web design.
Many online MBA in e-commerce management programs also base admission on the following criteria:
The first year of an online Masters of Business Administration in E-commerce Management is designed to give students a fundamental knowledge of business practices. Coursework is often general, covering topics such as macroeconomics, marketing, corporate finance, operations management and risk management. Completing these foundational courses will ensure that students enrolled in these accredited online MBA programs have a well grounded knowledge for what they learn in their second year of business school.
The second year of study in an accredited MBA online e-commerce management program is when coursework becomes more specialized. Internet marketing, information economics, strategy management, technology management and targeted marketing techniques are just a handful of the subjects covered in the second half of an e-commerce management MBA online. Building on the previous classes, these topics will help students study business plans that companies use to expand online business and generate more profits.
Students enrolled in online e-commerce management MBA programs often complete internships in order to supplement their education. These internships can prove very valuable. Through them, students get a chance to put their knowledge into practical use. They also often make good business contacts.
Some books students wanting to pursue e-commerce management MBA careers may find insightful are:
1. E-commerce Get it Right! Essential Step-by-Step Guide for Selling & Marketing Products Online (Ian Daniel) -This books offers tips from experienced professionals on building an e-commerce business from the ground up.
2. Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) (Dave Kerpen) – The author, a CEO of a word-of-mouth marketing firm, offers strategies for using social media to expand a business’s customer base.
3. Effortless E-commerce With PHP and MySQL (Larry Ullman) – Offering insight on more than one e-commerce scenario, this book is a step-by-step guide to creating an e-commerce website.
4. Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity (Avinash Kaushik) – This book can help students who pursue an MBA e-commerce management online to better understand web analytics and interpret data.
5. E-commerce Best Practices: How to Market, Sell, and Service Customers with Internet Technologies (Thomas M. McFadyen) – McFadyen presents a comprehensive introduction to the subject of e-commerce strategies.
There are over 200,000 job opportunities in fields such as web development, database management, consulting and marketing that are attainable after attending e-commerce management MBA schools online. The average e-commerce management MBA salary for these areas of expertise is as follows:
The U.S. Bureau of Labor Statistics estimates that the marketing field will grow by 14% over the next ten years. This growth is largely attributed to the rise of Internet traffic and the efforts of businesses to reach those consumers. The increased demand for Internet savvy employees makes it an advantage to attend schools with the best online e-commerce management MBA rankings.
Many employers favor graduates who have graduated from AACSB accredited e-commerce management MBA programs. Association to Advance Collegiate Schools of Business accreditation generally is evidence that that a business school gives students a quality education.