The Top Marketing Management MBA Online Programs

2013 Featured Report

Featured Online Marketing Management MBA Schools
1.	American InterContinental University - MBA - Marketing Request Info Core Courses MGT600 Business Research for Decision Making FIN630 Global Financial Management MKT640 A Managerial Approach to Marketing MGT680 Strategic Management Specialization Courses MKT665 Product and Brand Management MKT660 International Marketing MKT651 Strategic Marketing MKT655 Research Methods in Marketing	expand
2.	Saint Leo University Online - Master of Business Administration: Marketing Request Info Core Courses MBA540 Managerial Economics MBA599 Strategic Management MBA565 Marketing MBA575 Global Business Management MBA525 Professional Development MBA533 Human Resource Management MBA560 Financial and Managerial Accounting Specialization Courses MBA625 Internship MKT566 Sales Management MKT568 Advertising and Promotion MKT562 Brand Management MKT564 Global Marketing MKT563 E-Marketing MKT569 Marketing Innovations and New Product Development MKT567 Marketing Research	expand
3.	University of the Southwest - MBA - Marketing Request Info Core Courses MBA5243 Controllership MBA5533 Business Analytics and Econometrics MBA5323 Marketing Concepts and Strategies MBA5223 Leadership MBA5423 Financial Management MBA5103 Information Technology for Managers MBA5513 Transforming Business in the 21st Century Specialization Courses MBA5203 Information Technology for Ebusiness MBA6503 Organizational Design and Strategy MBA6103 Managing Innovation MBA6213 Small Business Marketing	expand
4.	Grand Canyon University - M.B.A.: Marketing Request Info Core Courses MKT660 International Marketing ACC650 Managerial Accounting MGT655 Operations Management ACC502 Accounting Practices SYM506 Applied Business Probability and Statistics FIN650 Managerial Finance MKT607 Marketing Management UNV504 Introduction to Graduate Studies in the Ken Blanchard College of Business MKT650 Services Marketing FIN504 Finance Principles BUS660 Quantitative Methods MGT605 Leadership and Organizations ECN601 Economics MGT660 Strategic Management	expand
5.	Ashford University - MBA - Marketing Request Info Core Courses BUS610 Organizational Behavior BUS600 Management Communications with Technology Tools BUS630 Managerial Accounting BUS642 Business Research Methods and Tools MAT540 Statistical Concepts for Research BUS591 Financial Accounting and Analysis BUS620 Managerial Marketing BUS644 Operations Management BUS640 Managerial Economics BUS650 Managerial Finance BUS670 Legal Environment Specialization Courses MKT625 Consumer Behavior BUS695 Strategic Marketing MKT635 Marketing Research	expand
6.	University of Phoenix - Master of Business Administration - Marketing Request Info Core Courses ACC561 Accounting QRB501 Quantitative Reasoning for Business FIN571 Corporate Finance ECO561 Economics MGT521 Management QNT561 Applied Business Research and Statistics LDR531 Organizational Leadership MKT571 Marketing STR581 Strategic Planning and Implementation HRM531 Human Capital Management OPS571 Operations Management LAW531 Business Law Specialization Courses MKT552 Technology Applications and e-Marketing MKT562 Advanced International Marketing MKT554 Consumer Behavior MKT593 Product Design and Development MKT544 Integrated Marketing Communications	expand
7.	South University - Masters of Business Administration - Marketing Specialization Request Info Core Courses MBA5008 Quantitative Analysis and Decision Making MBA5004 Managerial Economics MBA6999 Strategic Development and Implementation MBA5001 Organization Behavior and Communication MBA5005 Law and Ethics for Managers Specialization Courses MBA6202 Market Research MBA6204 Global Marketing MBA6203 Advertising and Promotion MBA6201 Consumer Behavior	expand
8.	Ashworth College - MBA Marketing Request Info Core Courses MF620 Financial Statement Development and Analysis MA610 Managerial Accounting MB661 Leadership and Motivation MB600 Orientation MG641 Marketing Management MB601 Strategic Management MB609 Capstone: Case and Industry Analysis Specialization Courses MG642 Consumer Behavior MI607 International Marketing MG643 Advertising MG646 Services Marketing MG645 Brand Management MG665 Marketing Research	expand
9.	Colorado Technical University - Master of Business Administration - Marketing Request Info Core Courses FINC615 Applied Managerial Finance ECON616 Applied Managerial Economics ACCT614 Applied Managerial Accounting MKTG630 Applied Managerial Marketing EMBA690 Strategic Management in Dynamic Environments MGMT605 Graduate Research Methods INTD670 Leadership and Ethical Decision-Making MGMT600 Applied Managerial Decision-Making Specialization Courses MKTG618 Marketing Research Methods MKTG638 International Marketing MKTG628 Marketing in the Digital Age	expand
10.	Western International University - Master of Business Administration - Marketing Request Info Core Courses INB601 International Business Environment RES600 Graduate Research Methods MGT625 Strategic Management COM623 Global Communication for Professionals FIN645 Corporate Finance MKT646 Strategic Concepts in Marketing IT620 Information Resource Management LDR620 Ethical Leadership and Corporate Social Responsibility Specialization Courses MKT654 Marketing Research and Intelligence MKT636 Supply Chain Management MKT660 E-Commerce Marketing MKT642 Buyer Behavior and Sales Promotion MKT610 International Marketing	expand
11.	Post University - Master of Business Administration / Marketing Request Info Core Courses BUS505 Organizational Creativity, Discovery, and Innovation BUS501 Economic Foundations of Applied Accounting and Finance BUS508 The Future of Leadership and Management II BUS510 Financial Modeling BUS520 Competitive Intelligence BUS525 Business Strategy and Planning BUS698 Capstone Research Course BUS500 MBA Preparatory Course BUS530 Project Management BUS504 Integrated Marketing Mix Strategies BUS515 Organizational Dynamics and Effectiveness BUS699 Capstone Course Specialization Courses BUS618 Integrated Marketing for Managers BUS619 Driving Growth Through CRM and SLM BUS615 New Product Development BUS617 Matching Value Propositions to Buyers	expand
12.	Florida Tech University Online - MBA/Internet Marketing Request Info Core Courses BUS5601 Essentials of Business Development 1 BUS5470 Marketing Management BUS5431 Managerial Accounting BUS5480 Strategic Management BUS5421 Managerial Economics BUS5440 Financial Management BUS5450 Organizational Behavior BUS5602 Essentials of Business Development 2 Specialization Courses BUS5460 Management Information Systems BUS5623 Technologies of Internet Marketing BUS5629 Integrated Internet Strategies BUS5621 Internet Marketing	expand
13.	California Intercontinental University - MBA - International Management and Marketing Request Info Core Courses MGT545 Strategic Management and Competitive Globalization ACC511 Financial Statement Analysis GRC505 Problem Analysis and Research Methods GRC520 Project Research Plan ECO518 Economics for Decision Making GRC525 Thesis Plan MKT517 Marketing and Brand Management GRC500 MBA Program Planning and Practices and Knowledge TRA GRC530 Master's Capstone Project MGT525 Strategic Human Resource Management GRC525 Master's Thesis Specialization Courses MKT525 Integrated Retail Management MGT518 Global Business Management MKT545 Purchasing and Supply Chain Management MKT558 Global Marketing Policy FIN512 International Financial Management	expand
14.	Strayer University - Masters - Business Administration: Marketing Concentration Request Info Core Courses BUS508 Contemporary Business BUS599 Strategic Management MKT500 Marketing Management FIN534 Financial Management ACC557 Financial Accounting MAT540 Quantitative Method BUS520 Leadership and Organizational Behavior LEG500 Law, Ethics, and Corporate Governance ECO550 Managerial Economics and Globalization Specialization Courses MKT510 Consumer Behavior MKT506 Integrated Marketing Communication MKT550 Marketing Research MKT505 International Marketing	expand
15.	Liberty University Online - Master of Business Administration - Marketing Request Info Core Courses BUSI520 Strategic Marketing Management BUSI642 Contemporary Issues in Human Resource Management BUSI610 Organizational Design and Structure BUSI530 Managerial Finance BUSI601 Accounting for Decision Making BUSI620 Global Economic Environment BUSI650 Operations Management BUSI690 Policy and Strategy in Global Competition BUSI561 Legal Issues in Business BUSI600 Business Research Methods BUSI604 International Business Specialization Courses BUSI613 Supply Chain Management BUSI512 Managerial Information Technology BUSI614 Marketing Research BUSI612 Marketing Promotions	expand
16.	Brandman University - MBA in Business Administration - Marketing Request Info Core Courses HRCU645 Human Resource Systems BUSU630 Business Process Analysis and Innovation FINU607 Finance Management BUSU640 Business Strategy and Competitive Advantage Capstone BUSU650 Corporate Responsibility: Ethics and Sustainability BUSU620 Economic Analysis for Managers ACCU602 Financial Reporting and Analysis MKTU605 Marketing Management OLCU632 Leadership and Innovation BUSU610 Data Analysis for Decision Making OLCU613 Seminar in Organizational Dynamics OLCU615 Organization Development and Change Specialization Courses MKTU630 Seminar in New Product Development MKTU635 Seminar in Advertising and Promotion MKTU640 Seminar in International Marketing MKTU624 Seminar in Marketing Research	expand
17.	Kaplan University - MBA - Marketing Request Info Core Courses GB500 Business Perspectives GB560 Designing, Improving and Implementing Processes GB520 Strategic and Human Resource Management GB550 Financial Management GB570 Managing The Value Chain GB590 Ethics in Business and Society GB513 Business Analytics GB518 Financial Accounting Principles and Analysis GB530 Marketing Management GB519 Measurement and Decision Making GB540 Economics for Global Decision Makers GB600 Leadership Strategies For A Changing World GB512 Business Communications GB601 MBA Capstone GB580 Strategic Management Specialization Courses GB532 Marketing Research GB531 Advertising GB534 Marketing Psychology GB533 Salesforce Management	expand
18.	Northeastern University - Master of Business Administration - Marketing Request Info Core Courses Management of Service and Manufacturing Operations Technology, Entrepreneurship, and Enterprise Growth Value Creation Through Financial Decision-Making Global Competition and Market Dominance Financial and Management Accounting Organizations in the New Economy Information Analysis Strategic Decision-Making in a Changing Environment Managing Information Resources Managing the Global Enterprise Creating and Sustaining Customer Markets Specialization Courses Digital Marketing Marketing Research Market-Focused Strategy Marketing in Service Sector International Marketing New Product Development Brand and Advertising Management	expand
19.	Florida Tech University Online - MBA/Marketing Request Info Core Courses BUS5601 Essentials of Business Development 1 BUS5470 Marketing Management BUS5431 Managerial Accounting BUS5480 Strategic Management BUS5421 Managerial Economics BUS5440 Financial Management BUS5450 Organizational Behavior BUS5602 Essentials of Business Development 2 Specialization Courses BUS5657 Advanced Market Research BUS5656 Consumer Behavior Strategies BUS5476 Strategic Marketing BUS5486 International Business	expand
20.	Grand Canyon University - M.B.A.: Leadership Request Info Core Courses ACC502 Accounting Practices SYM506 Applied Business Probability and Statistics ACC650 Managerial Accounting UNIV504 Introduction to Graduate Studies in the Ken Blanchard College of Business MGT655 Operations Management LDR600 Leadership Styles and Development FIN504 Finance Principles LDR615 Organizational Development and Change FIN650 Managerial Finance MKT607 Marketing Management ECN601 Economics MGT660 Strategic Management BUS660 Quantitative Methods MGT605 Leadership and Organizations Specialization Courses UNV504 Introduction to Graduate Studies in the Ken Blanchard College of Business MKT660 International Marketing MKT650 Services Marketing	expand
21.	Walden University - Master of Business Administration (M.B.A.) - Marketing Request Info Core Courses MMBA6550 Accounting for Business Management MMBA6501 Managing and Leading: A Contemporary Approach MMBA6520 Business Operations in the U.S. and Abroad MMBA6510 Leading People MMBA6530 Marketing MMBA6780 Becoming a World-Class Manager MMBA6540 Innovation and Technology MMBA6570 Business Strategy for Competitive Advantage MMBA6560 Financial Management Specialization Courses MMBA6620 Applications in Marketing MMBA6721 International Marketing	expand
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Businesses rely heavily on marketing departments to establish lasting relationships with customers. In order to maintain and grow product sales, it is vital for companies to employ a talented marketing manager who can lead a successful and creative marketing department to meet organizational goals. Individuals interested in a leadership position in marketing may want to consider pursuing a marketing management MBA online in order to gain the skills necessary for the job.

Students enrolled in the best online MBA marketing management programs learn important strategic skills related to pricing and promoting products and services in a way that pleases both customers and marketing and sales employees at every level of the business. Top online marketing management MBA schools provide students with training in advertising, product management, leadership strategies and sales. Most of these online MBA classes also emphasize global marketing topics and international business strategy.

How can I tell if an online MBA marketing management degree is right for me?

MBA online marketing management programs may be of interest to students who want to pursue strategic planning, advertising and consumer analysis.

Some additional traits that are common in many online MBA marketing management students are:

A flair for selling or influencing others
An ability for establishing and maintaining interpersonal relationships
A capacity for communicating with persons outside organization
A desire for communicating with supervisors, peers, or subordinates
A proclivity for thinking creatively

How long does it take to earn an MBA online marketing management degree?

A marketing management MBA degree online takes approximately the same time to finish as any other online MBA. Two years of full time education is typically required to earn this degree. However, students are able to finish the MBA under a timeframe that suits their schedule at some business schools that have part-time or accelerated programs.

What are the prerequisites and admission requirements for MBA marketing management schools online?

An undergraduate degree is required before students can enroll in online MBA marketing management programs. An undergraduate degree in subjects like marketing, management, business, and business administration may be preferred by some schools that have an MBA marketing management online program.

The following criteria are also used by many online MBA in marketing management programs in making admissions decisions including:

Personal interviews
Academic transcripts
Work experience
Essays

What courses will I take in marketing management MBA programs online?

The course curriculum offered by most accredited marketing management MBA schools online can be divided into two distinct years. The first part of the program includes core business courses such as business statistics, project and cost management, organizational leadership, managerial finance and managerial accounting. Course offerings tend to be similar regardless of the school’s online marketing management MBA rankings.

As a student enters the second year of a marketing management MBA online program, the coursework becomes more focused. The core courses are replaced by specialized online MBA in marketing management. Courses like marketing research, effective negotiation, consumer behavior, international marketing and social media and mobile marketing strategy represent a sample of the classes a student earning an online Master of Business Administration in Marketing Management degree might take.

Students enrolled in online marketing management MBA programs often do internships in order to enhance their education. Such an internship can prove important in that it not only gives students a chance to practically apply the business and marketing management skills they are learning in an actual business setting, but it can also serve as an introduction into a particular business or company.

What are the best online MBA in marketing management books I should consider reading?

For students wanting to pursue marketing management MBA careers, some insightful books include:

1. Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know (Mark Jeffery) – This book examines the benefits of relying on data-driven marketing strategies to reach customers and how to pitch these ideas to management in order to expand marketing budgets.

2. The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases and Viral Marketing to Reach Buyers Directly (David Meerman Scott) – This book is a comprehensive guide to new marketing strategies for businesses in the Internet age, including discussions on using social media websites like Facebook, using targeted pitches to avoid spamming customers and employing marketing bloggers.

3. The Marketing Plan: How to Prepare and Implement It (William M. Luther) –This practical step-by-step guide to developing, writing and implementing marketing plans is a great introduction to planning for beginning marketing management students.

4. Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth (Tim Calkins) – This book provides helpful tips for creating marketing plans and also outlines solutions to common errors made by marketing managers.

5. Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide (John Jantsch) – While most books about marketing theories focus on large companies, this book concentrates on the needs of small businesses.

What are my future job prospects if I pursue marketing management MBA jobs?

An online Master of Business Administration in Marketing Management degree can open the door to a variety of opportunities. In the marketing industry, there are more than two million jobs that an MBA marketing management online graduate would be qualified for. Below is a sample marketing management MBA salary average for each of several positions:

Advertising, Promotions and Marketing Manager – $108,260
Marketing Research Analyst – $60,570
Sales Managers – $98,530
Top Executive – $101,250

The U.S. Bureau of Labor Statistics estimates that over the next ten years, the demand for advertising, promotions and marketing managers will grow by 14%, about average for all occupations in the United States. This growth can be explained in part by the increasing role digital technology has in marketing products and driving sales growth, a development that drives the need for professionals skilled in digital marketing.

Many employers prefer graduates who have earned their degrees from AACSB accredited marketing management MBA programs. Association to Advance Collegiate Schools of Business accreditation generally indicates that a business school gives students a quality education.

Featured Online Marketing Management MBA Schools

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How can I tell if an online MBA marketing management degree is right for me?

How long does it take to earn an MBA online marketing management degree?

What are the prerequisites and admission requirements for MBA marketing management schools online?

What courses will I take in marketing management MBA programs online?

What are the best online MBA in marketing management books I should consider reading?

What are my future job prospects if I pursue marketing management MBA jobs?

What are the top online schools to pursue an online Marketing Management MBA degree?