Featured Online Marketing MBA Schools |
||
|---|---|---|
| 1. |
American InterContinental University - MBA - Marketing
Core Courses
Specialization Courses
|
expand |
| 2. |
Saint Leo University Online - Master of Business Administration: Marketing
Core Courses
Specialization Courses
|
expand |
| 3. |
University of the Southwest - MBA - Marketing
Core Courses
Specialization Courses
|
expand |
| 4. |
Grand Canyon University - M.B.A.: Marketing
Core Courses
|
expand |
| 5. |
Ashford University - MBA - Marketing
Core Courses
Specialization Courses
|
expand |
| 6. |
University of Phoenix - Master of Business Administration - Marketing
Core Courses
Specialization Courses
|
expand |
| 7. |
South University - Masters of Business Administration - Marketing Specialization
Core Courses
Specialization Courses
|
expand |
| 8. |
Ashworth College - MBA Marketing
Core Courses
Specialization Courses
|
expand |
| 9. |
Colorado Technical University - Master of Business Administration - Marketing
Core Courses
Specialization Courses
|
expand |
| 10. |
Western International University - Master of Business Administration - Marketing
Core Courses
Specialization Courses
|
expand |
| 11. |
Post University - Master of Business Administration / Marketing
Core Courses
Specialization Courses
|
expand |
| 12. |
Florida Tech University Online - MBA/Internet Marketing
Core Courses
Specialization Courses
|
expand |
| 13. |
California Intercontinental University - MBA - International Management and Marketing
Core Courses
Specialization Courses
|
expand |
| 14. |
Strayer University - Masters - Business Administration: Marketing Concentration
Core Courses
Specialization Courses
|
expand |
| 15. |
Liberty University Online - Master of Business Administration - Marketing
Core Courses
Specialization Courses
|
expand |
| 16. |
Brandman University - MBA in Business Administration - Marketing
Core Courses
Specialization Courses
|
expand |
| 17. |
Kaplan University - MBA - Marketing
Core Courses
Specialization Courses
|
expand |
| 18. |
Northeastern University - Master of Business Administration - Marketing
Core Courses
Specialization Courses
|
expand |
| 19. |
Florida Tech University Online - MBA/Marketing
Core Courses
Specialization Courses
|
expand |
| 20. |
Grand Canyon University - M.B.A.: Leadership
Core Courses
Specialization Courses
|
expand |
| 21. |
Walden University - Master of Business Administration (M.B.A.) - Marketing
Core Courses
Specialization Courses
|
expand |
| 22. |
Post University - Master of Business Administration (MBA) - Marketing Track
|
expand |
| View More | ||
With consumers gaining increased control in the marketplace, more and more business decisions are centered around marketing. Organizations recognize that in order to achieve competitive advantage, they must understand and leverage consumer knowledge. As a result, business-minded marketers are in demand. And an online Master of Business Administration in Marketing is perhaps the best way to combine marketing skills with business and management know-how.
Top marketing MBA online programs provide students with advanced knowledge in business administration, business analysis and marketing. These online MBA programs teach students how to create successful marketing and business plans. Students learn how to conduct marketing research. The best online MBA Marketing programs teach students how to process research data and to devise practical marketing strategies to effectively market their company’s goods and services to increase profit.
Students interested in consumer behavior, market trends and marketing strategy will find that a Marketing MBA online is a perfect fit.
Additional common traits in many online MBA marketing students include:
The time it takes to earn a marketing MBA degree online is comparable to the time it takes to earn other MBAs online. Two years of full time education is generally required to finish this degree. However, students are able to earn the MBA under a timeframe that suits their schedule at some colleges that have part-time or accelerated programs.
A bachelor’s degree is typically required before students can enroll in online MBA marketing programs. Some schools that have an MBA marketing online program favor applicants who have degrees in areas such as advertising, business administration, fashion merchandising, and business marketing.
In addition to requiring students to have a bachelor’s degree, many online MBA in marketing programs base admission on the following criteria:
Programs that rank highly in online Marketing MBA rankings cover similar subjects within their core courses. Accredited MBA Marketing online students typically take a wide breadth of general MBA courses in the program’s first year including classes on topics such as economics, business ethics and law, business operations, policy and strategy, and leadership skills. The purpose of these first year classes in online MBA in Marketing programs is to give students an understanding of how businesses operate and knowledge regarding the corporate environment and specific functions therein.
During their second year, students studying to obtain an online Masters of Business Administration degree in Marketing will pursue more specialized curriculum focused on teaching students about the role of marketing and how to effectively use marketing skills to support and generate company profits. Some of the areas that are generally covered in online Marketing MBA school curriculums include development of consumer audiences, market research, strategic planning, marketing campaigns and advertising.
In addition to coursework, internships are also done by some students in online marketing MBA programs. Such an internship can be important in that it not only gives students a chance to practically apply the business and marketing skills they are learning in an actual business setting, but it can also serve as an introduction into a particular business or company.
Books that might be on point for students interested in marketing MBA careers are:
1. The Marketing Gurus: Lessons from the Best Marketing Books of All Time (Chris Murray) – This book is 17 books in 1, with summaries of 17 essential marketing classics in a single 300 page volume.
2. Enchantment: The Art of Changing Hearts, Minds, and Actions (Guy Kawasaki) – This book is full of useful tips, ideas, hints and suggestions on how to bring about a voluntary and enduring change in the thoughts and behavior of consumers and others.
3. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Al Ries; Jack Trout) – The authors of this book offer 22 essential rules for understanding and succeeding in the international marketplace.
4. Brand Relevance: Making Competitors Irrelevant (David A. Aaker) – Using dozens of case studies to make its point, this book teaches readers how to dominate their product category.
5. Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain (Patrick Renvoise & Christophe Morin) – Renvoise and Morin discuss the latest brain research to help MBA online marketing students develop revolutionary and effective marketing strategies.
There are currently over 624,000 jobs in the fields of advertising, marketing, promotions, public relations, and managing sales available to top MBA online Marketing graduates. Marketing MBA salary expectations for those working in these fields, on average, can be as follows:
According to the U.S. Bureau of Labor Statistics, the overall employment of advertising, marketing, promotions, public relations, and sales managers is expected to increase by 13% over the next ten years. This growth is expected, due at least in part, to the changing modes of advertising and the need to make one’s product or service stand out.
Many employers want graduates who have studied from a program that has been accredited by the Association to Advance Collegiate Schools of Business. AACSB accredited marketing MBA programs are thought to provide students with a quality education.