The Top Marketing MBA
Online Programs

Featured Online Marketing MBA Schools

1. American InterContinental University - MBA - Marketing
Request Info

Core Courses

MGT600
Business Research for Decision Making
FIN630
Global Financial Management
MKT640
A Managerial Approach to Marketing
MGT680
Strategic Management

Specialization Courses

MKT665
Product and Brand Management
MKT660
International Marketing
MKT651
Strategic Marketing
MKT655
Research Methods in Marketing
expand
2. Saint Leo University Online - Master of Business Administration: Marketing
Request Info

Core Courses

MBA540
Managerial Economics
MBA599
Strategic Management
MBA565
Marketing
MBA575
Global Business Management
MBA525
Professional Development
MBA533
Human Resource Management
MBA560
Financial and Managerial Accounting

Specialization Courses

MBA625
Internship
MKT566
Sales Management
MKT568
Advertising and Promotion
MKT562
Brand Management
MKT564
Global Marketing
MKT563
E-Marketing
MKT569
Marketing Innovations and New Product Development
MKT567
Marketing Research
expand
3. University of the Southwest - MBA - Marketing
Request Info

Core Courses

MBA5243
Controllership
MBA5533
Business Analytics and Econometrics
MBA5323
Marketing Concepts and Strategies
MBA5223
Leadership
MBA5423
Financial Management
MBA5103
Information Technology for Managers
MBA5513
Transforming Business in the 21st Century

Specialization Courses

MBA5203
Information Technology for Ebusiness
MBA6503
Organizational Design and Strategy
MBA6103
Managing Innovation
MBA6213
Small Business Marketing
expand
4. Grand Canyon University - M.B.A.: Marketing
Request Info

Core Courses

MKT660
International Marketing
ACC650
Managerial Accounting
MGT655
Operations Management
ACC502
Accounting Practices
SYM506
Applied Business Probability and Statistics
FIN650
Managerial Finance
MKT607
Marketing Management
UNV504
Introduction to Graduate Studies in the Ken Blanchard College of Business
MKT650
Services Marketing
FIN504
Finance Principles
BUS660
Quantitative Methods
MGT605
Leadership and Organizations
ECN601
Economics
MGT660
Strategic Management
expand
5. Ashford University - MBA - Marketing
Request Info

Core Courses

BUS610
Organizational Behavior
BUS600
Management Communications with Technology Tools
BUS630
Managerial Accounting
BUS642
Business Research Methods and Tools
MAT540
Statistical Concepts for Research
BUS591
Financial Accounting and Analysis
BUS620
Managerial Marketing
BUS644
Operations Management
BUS640
Managerial Economics
BUS650
Managerial Finance
BUS670
Legal Environment

Specialization Courses

MKT625
Consumer Behavior
BUS695
Strategic Marketing
MKT635
Marketing Research
expand
View More

With consumers gaining increased control in the marketplace, more and more business decisions are centered around marketing. Organizations recognize that in order to achieve competitive advantage, they must understand and leverage consumer knowledge. As a result, business-minded marketers are in demand. And an online Master of Business Administration in Marketing is perhaps the best way to combine marketing skills with business and management know-how.

Top marketing MBA online programs provide students with advanced knowledge in business administration, business analysis and marketing. These online MBA programs teach students how to create successful marketing and business plans. Students learn how to conduct marketing research. The best online MBA Marketing programs teach students how to process research data and to devise practical marketing strategies to effectively market their company’s goods and services to increase profit.

How can I tell if an online MBA marketing degree is right for me?

Students interested in consumer behavior, market trends and marketing strategy will find that a Marketing MBA online is a perfect fit.

Additional common traits in many online MBA marketing students include:

  • An inclination for selling or influencing others
  • An ability for establishing and maintaining interpersonal relationships
  • A skill for analyzing data or information
  • An aptitude for communicating with persons outside organization
  • A skill for communicating with supervisors, peers, or subordinates

How long does it take to earn an MBA online marketing degree?

The time it takes to earn a marketing MBA degree online is comparable to the time it takes to earn other MBAs online. Two years of full time education is generally required to finish this degree. However, students are able to earn the MBA under a timeframe that suits their schedule at some colleges that have part-time or accelerated programs.

What are the prerequisites/admission requirements for MBA marketing schools online?

A bachelor’s degree is typically required before students can enroll in online MBA marketing programs. Some schools that have an MBA marketing online program favor applicants who have degrees in areas such as advertising, business administration, fashion merchandising, and business marketing.

In addition to requiring students to have a bachelor’s degree, many online MBA in marketing programs base admission on the following criteria:

  • Essays
  • Graduate Management Admission Test scores (GMAT)
  • Academic transcripts
  • References or Letters of Recommendation

What courses will I take in marketing MBA programs online?

Programs that rank highly in online Marketing MBA rankings cover similar subjects within their core courses.  Accredited MBA Marketing online students typically take a wide breadth of general MBA courses in the program’s first year including classes on topics such as economics, business ethics and law, business operations, policy and strategy, and leadership skills. The purpose of these first year classes in online MBA in Marketing programs is to give students an understanding of how businesses operate and knowledge regarding the corporate environment and specific functions therein.

During their second year, students studying to obtain an online Masters of Business Administration degree in Marketing will pursue more specialized curriculum focused on teaching students about the role of marketing and how to effectively use marketing skills to support and generate company profits.  Some of the areas that are generally covered in online Marketing MBA school curriculums include development of consumer audiences, market research, strategic planning, marketing campaigns and advertising.

In addition to coursework, internships are also done by some students in online marketing MBA programs. Such an internship can be important in that it not only gives students a chance to practically apply the business and marketing skills they are learning in an actual business setting, but it can also serve as an introduction into a particular business or company.

What are the best online MBA in marketing books I should consider reading?

Books that might be on point for students interested in marketing MBA careers are:

1. The Marketing Gurus: Lessons from the Best Marketing Books of All Time (Chris Murray) – This book is 17 books in 1, with summaries of 17 essential marketing classics in a single 300 page volume.

2. Enchantment: The Art of Changing Hearts, Minds, and Actions (Guy Kawasaki) – This book is full of useful tips, ideas, hints and suggestions on how to bring about a voluntary and enduring change in the thoughts and behavior of consumers and others.

3. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Al Ries; Jack Trout) – The authors of this book offer 22 essential rules for understanding and succeeding in the international marketplace.

4. Brand Relevance: Making Competitors Irrelevant (David A. Aaker) – Using dozens of case studies to make its point, this book teaches readers how to dominate their product category.

5. Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain (Patrick Renvoise & Christophe Morin) – Renvoise and Morin discuss the latest brain research to help MBA online marketing students develop revolutionary and effective marketing strategies.

What are my future job prospects if I pursue marketing MBA jobs?

There are currently over 624,000 jobs in the fields of advertising, marketing, promotions, public relations, and managing sales available to top MBA online Marketing graduates. Marketing MBA salary expectations for those working in these fields, on average, can be as follows:

  • Advertising and Promotion Manager – $97,670
  • Marketing Manager – $120,070
  • Sales Manager – $111,570
  • Public Relations Manager – $101,850

According to the U.S. Bureau of Labor Statistics, the overall employment of advertising, marketing, promotions, public relations, and sales managers is expected to increase by 13% over the next ten years. This growth is expected, due at least in part, to the changing modes of advertising and the need to make one’s product or service stand out.

Many employers want graduates who have studied from a program that has been accredited by the Association to Advance Collegiate Schools of Business. AACSB accredited marketing MBA programs are thought to provide students with a quality education.

What are the top online schools to pursue an online Marketing MBA degree?

MBA Guide

qa_splash interviews_splash

Top Online MBA Programs of 2013

Select a specialty to see what programs rank best
Select Your Specialty